Category Archives: Fashion

Summer 2012 Photo Shoot with Brittany Nichole Lucas


Normally, when we do photo shoots, they involve a ton of planning and organization and on the day of, you’re typically dealing with people flaking, everything running behind schedule and making sure you’re getting the shots you want amongst all the chaos. So, when I talked to my good friend and very talented photographer, Neave Bozorgi, about going a different route, I was intrigued. Instead of having to coordinate everything, be on set all day and micro manage, all I had to do was give Neave the gear and let him do his thing. Having seen a ton of shoots he was doing (follow him on instagram: @sirvneave), I knew he not only had the style we wanted but also the access to talent.

For this shoot, Neave kept it true to the Kid Dangerous Grime Couture roots: cigarettes, shotgunning beers and trailer parks. The subject? The beautiful Brittany Nichole Lucas. Brittany is wearing clothes from our Women’s Summer/Fall 2012 Collection. Check back on our online store later this summer to purchase the shirts she’s wearing.


Life Imitates Art- Brittany giving a double bird in "The Finger" raw edge cut off tee

"Fell in Love with A" Raw Edge Cut Off Tee

Chugging beer never looked so good.

"I Was Young" Raw Edge Criss Cross Tank

I was young, I needed the money.

Blue lipstick was a great call.

Ladies and Gentlemen, that's a wrap.

Much props to everyone that was a part of the shoot:

Photographer: Neave Bozorgi   |   twitter: @sirneave   |   instagram: @sirneave

Model: Brittany Nichole Lucas

twitter: @Brittany_NLucas   |   instagram: @brittanynicholelucas

Stylist: Jessica Ozette

website:   |   instagram: @jesozette

Makeup: Olivia Danielle  |  twitter: @odmakeup  |  instagram: @odmakeup

Kid Dangerous  |  twitter: @kiddangerousla  |  instagram: @kiddangerous

Fashion is a Dirty Game

Whatup Everybody,

So, normally, I don’t air Kid D’s dirty laundry, because it’s immature and truth be told, nobody’s business. But today is a different day and my frustration level has reached a boiling point and the company in question has pissed me off so bad, that I view bashing them via blog as a form of therapy.

Unless you’re Forever 21 or H&M or a handful of other lucky brands / retailers, the economy has been tough on fashion. Department stores aren’t buying as much, boutiques are closing down left and right, consumers aren’t spending their money, which all together, creates a domino effect that I like to refer to as “the vicious circle.”

It’s crazy to see how much each problem compounds and affects something else. Take us for example. When we sell our clothes to retailers, we try and get as many of them to pay upfront as possible. The alternative is to give them terms. An industry standard one is Net 30, which means, you ship them the goods and they have 30 days to pay you. The thinking behind it is, if you give them 30 days, they can sell a bunch of the gear you shipped them and improve their cash flow so they can pay you with money they’ve made on your product. The problem is though, it never works like that. As any entrepreneur knows, it’s really hard to quantify the reasons behind the money coming in versus the money going out and as great in theory as it sounds to be paying the people that are helping you make money, you usually just end up paying out money to keep the business running. Making rent, paying your employees, paying for even older invoices you have with other brands.

people are steady broke these days

When the economy was in much better shape, the Net 30 mode l worked a lot better. Stores were selling more so they had money to pay you. Now, I would say only 1 in 10 accounts that you give N30 to, actually pay you on time. The rest of them will come up with excuses, avoid you, string you along, etc. to buy as much time as possible to pay you, or even worse, they’ll just decide they’re not going to pay you at all. Because of how shady the game has gotten, we basically refuse to give terms to anyone that isn’t named Bloomingdales or Nordstrom. With these bigger companies, they might string you out a bit on payment, but at least they are big, reputable companies and will pay you.

The only real big risk we take now is with our distributors. For those who don’t know, distributors work as sales people for your brands in different countries. Typically, they’ll have a showroom in that country and team of people who will work to get a bunch of orders for you from the boutiques and stores in their territory. Once they’re done pooling orders, they’ll then submit you one big order. You ship them the goods and they’re responsible for distributing it to all of their stores and collecting money from their accounts. Due to the role that they play, they really need 30 days to try and pool money together so you give them terms. It’s a big risk though, because if one of them is going through major shit, it’s next to impossible to collect money from them being that they’re on the other side of the world.

That’s the situation we’re in right now. The distributor is in Switzerland and for the purpose of this blog, we will call the distribution company Ghost and the person I’m dealing with Perry. Ghost has been constantly writing us fat orders for the past two years and we’ve established a good business relationship. Perry sometimes waits past the N30 to pay me, but typically, it’s not much past 30 days and I’ve never had a reason to not trust the guy. That is, until now. he owes us a lot of money and he’s now delinquent over 30 days (meaning we shipped him the order over 60 days ago). I’ve sent him countless emails, left several voice mails with no response. I actually caught him on his cell phone last week and it was hilarious. Dude sounded like he was talking to a ghost on the other end of the phone he was so shook. After exchanging pleasantries, he informed me he had to “double check” with his accountant to make sure that the wire was going out and that he’d get back to the following day. I haven’t heard from him since.

I have now upped my stalker game. Emails every day and phone calls as well. I actually got his receptionist on the line who informed me that Perry was there, but after I told her who I was, she tripped up in her speech, put me on hold and stated shortly thereafter that he was in a “meeting” and that he would call me back. The funny thing is, I know how small his business is. I know that it only takes two minutes to process a wire, one phone call to get a hold of your accountant and 30 seconds to type a quick update on the payment. I can also imagine that this Swiss receptionist had her hand over the phone while Perry danced around her desk whispering that he isn’t there.

At this point, I’m going to step up my antics. Shortly after posting this blog, I’m going to send him a 20 page

Who hasn't wanted to do this at least once?

fax. Cover sheet, invoice ten times in a row. It’ll be a nice reminder when they come into the office tomorrow and I wasted a bunch of their paper and ink. I’m also planning on having my girlfriend call next and state that she has a clothing company and is interested in having Ghost represent them, and when Perry gets on the line, I’ll step in and get up in his shit. I’m also contemplating other tactics, like emailing him a picture of my ass, fedexing him a box of shit, or prank calling him the middle of the night.

The final step, if my good buddy Perry decides to not pay me, is to fly to Switzerland. The amount he owes Kid Dangerous would warrant the trip. I can only imagine if that happens. It would be the most surreal trip of my life. I want to bring a camera crew with me just to video tape the look on his face when I show up in his office. When I see him, I plan on responding to everything he says to me with “Fuck You, Pay Me.” Or maybe I don’t say anything, jump on him, proceed to give him like ten dead arms in a row, put him in a headlock and give him a noogie for the ages and finish it off with reaching into the back of his pants and grab a hold of his cheesy euro banana hammock and give him an atomic wedgie, the likes that have never been seen before in all of Switzerland. Lot of different ways to go here.

I really hope this article was all for not that and that my good buddy ol’ pal Perry pays me my mothafuckin money. If not though, things are going to spice up really quick so I’ll make sure to follow up with a blog update. Hopefully, it won’t be from a Swiss prison cell! hahaha.

Kid Dangerous Spring 2012 Look Book Preview

Photo shoots are one of the funnest things we get to do at Kid Dangerous. They’re chaotic, hard to organize, stressful and they typically never go according to plan but to watch the process unfold from idea conception to location/model scouting to shooting to color correction to look book layout, it’s an amazing journey and when you see the finished product after all your hard work, it’s a really rewarding experience.

We recently shot the Spring 2012 look book, featuring all the new men’s and women’s gear we’re going to be shipping to stores early next year. We actually didn’t do a look book last season so we were pumped to get some great new pics into the fold. We decided to shoot it at the Hudson, an awesome bar / restaurant owned by our good friends in West Hollywood at the intersection of Santa Monica and Crescent Heights. We shot during the day before they opened for business and it was a a GREAT location with various different places within the bar to shoot which gave the photos both variety and cohesion. We also were able to borrow our good friend Cameron’s sick old school Cadillac for some amazing shots outside in front of the bar which really was the cherry on top.

We did the shoot with Hannah Lux Davis (, who over the past couple of years has become the go-to photographer for Kid Dangerous. We also got to work with some of our favorite Kid D models, Kayslee Collins and Amanda Mayfield along with a bunch of other talented and hot girls and guys for what turned out to be our best shoot yet. We’re going to officially roll out the look book within the next two weeks, but I thought we’d give you all a preview. Check back soon for the real deal!


Gangster cover to our gangster look book

Come party with us tonight!!

We’re partying. Again. Tonight at the Cutting Room on the Sunset Strip.

8462 W. Sunset Blvd. We’re doing it 90s style. Our friends at 901 Tequila will be passing out drink tickets to anyone that shows up in Kid Dangerous gear!
Don’t have any KD gear?! Come buy some or you can show up in your dopest 90’s outfit that will get you some drink tickets too!
DJ Lindsay Luv will be spinning the best 90’s songs you forgot that you loved!
Just tell your boss now that you’re gonna be in late for work tomorrow.
*please send all RSVP’s to*
Here’s some pics of the festivities you missed out on last Thursday:

Let’s start the countdown. The Hudson Block Party. 9 days.

Super pumped. Just wanted to get the word out early so all of you can clear your calendars.  Our good friends at The Hudson are gearing up for an epic 10-hour block party on Saturday August 13th.  7 live local bands, 3 DJs, 20 vendor booths (including Kid D!!), and several charities.  They’re gonna have 2 full bars to wet your whistle & all kinds of tasty food to make sure you don’t black out too quickly. There’s gonna be live street art & all kinds of other fun shit. They just put up a facebook page 2 days ago & already almost 1000 people RSVP’d.  A portion of the proceeds from the event are going to help fund a new library in West Hollywood too. I feel so much better about getting hammered when I know it will lead to helping the kids lerrn how to reed gooder.  The Hudson is at: 1114 N. Crescent Heights Blvd, WeHo, CA.  Party is getting started at 1pm on Saturday, although I suggest just going to The Hudson on Friday night, passing out in a dumpster the back alley & then just waking up ready to go on Saturday.  Click on the flier below & it will take you to the facebook page for more info. Come party with Kid D & the rest of the lushes. There’s really no excuse not to go. In fact, if you don’t go, you’re kind of a dick.    –cheech

Downtown LA Artwalk

So, I’ve been meaning to go to Art Walk in downtown Los Angeles now for like two or three years. I’ve heard it’s a lot of fun, a bunch of cool shit to see and a ton of people cruising around. Just recently, we heard there’s an area where people sell shit, like jewelry, clothes, etc. so we decided to throw our hat in the ring and get a booth with our good friend Laurin who was slangin jewelry. Brett and our intern MEJ went down there early to get set up, God bless them, and we rolled in super late around 9 PM.

In typical Kid D fashion, we decided to get wasted beforehand. Cammy and Wicky rolled through with a bottle of Skyy and the shots commenced. All the hype of the event ended up being justified. There were tons of people and we sold a gang of gear and the alcohol was flowing. The drunker I got, the worse my negotiating skills got. At one point, I told a girl if she could hold a handstand for ten seconds I’d give her a shirt for free but she backed down to the challenge. This blog is really boring….oh well. Here are some pics! wahoo.

Team Chickenhead


Photo included due to lack of other good photos to replace it with


Thug Life Bee-ya-yitch.


The Beautiful and Woefully Underpaid Women of Kid Dangerous

Straight pimpin’

I’m boarding a plane to fly to Italy to hang out with the Jersey Shore

No, the title of this blog entry is not a typo. The last 72 hours have been a whirlwind and after a few phone calls and some internet flight searches, I’m at LAX waiting to board my connecting flight to Philly then on to Florence. To give you a little background, one of our good friends is a producer on the Jersey Shore. Right after he filmed the first season, he came over to our house and told us all these crazy stories of this new show that he filmed. At the time they were deciding between calling it Jersey Shore and Guido Beach, hahaha. He thought it was gonna be hilarious but he had no idea how big the show would actually become. Well, they’re out in Florence right now filming for a couple of more weeks and he extended the invitation to come hang out.

The icing on the cake is that Vinny, through the help of his stylist, got a bunch of Kid D gear before he left for the trip and apparently he’s been rocking the shit on the regular and that Kid D is going to be all over the new season. So epic!

Vinny rockin the Live Fast Die Young tee, will be available again online in two weeks


On top of that, apparently the other people in the house are now big Kid D fans and want gear as well. When I found out about this, I talked it over with the team and we were left with only one conclusion: I’m going to Florence to rage with the cast of the Jersey Shore and gear them the fuck up! I have no idea what to expect. I land in Florence tomorrow morning and I’ve got to find a way to my friend’s apartment. He’s not even going to be there because they’re filming off site somewhere until Thursday. All I know, is I got a flip camera, my cell phone, some loot in my pocket and an itch in the back of my throat that can only be scratched by one thing: that booze.

I will be blogging, tweeting and filming my journey. Your guess is as good as mine as to what’s going to happen over the next week. Something tells me I’m in for a wild ride!

Coachella Survival Guide

Coachella is less than 48 hours away and for all you working stiffs (myself included) that are lucky enough to be going, it’s damn near impossible to focus on anything else. How can I worry about the shirts that I need to make when I’m too busy worrying about how I’m going to manage all the conflicts in the lineup schedule? How can I really follow up on campus rep emails when I’m thinking about what flip technique I’m going to use when jumping into the pool for the first time?

Oh, Coachella. It’s that time of year again. Truly one of the funnest, drunkest and most memorable weekends of the year. Every year I try and do it better than the previous one to usually mixed results. Heading into my sixth Coachella rodeo, I’ve put together a Kid Dangerous Survival Guide consisting of 10 Do’s and 10 Don’ts at Coachella.

1. DO- Come prepared for the trip. Key items to bring include: sun screen, gum, bathing suit, towel (if you’re staying at a condo), tylenol, advil or your hangover medicine of your choice, cash, ID, cell phone charger, camera, flask (preferably plastic), ATM card, cigarettes or any other preferred drug of choice.

2. DON’T- Be the guy that doesn’t bring any of this stuff and is jonesing off your friends the whole weekend. Cash is king at coachella. Make sure you have enough to get through the day. The ol’ “All I got is a credit card” routine doesn’t fly by day two.

3. DO- Get your pregame fade on. Depending on how committed you are to seeing the earlier bands, chances are, you are probably rolling into the show between 4-6 PM. Drinks are expensive, the only beer they serve is fucking Heineken and the lines for booze are typically a kick in the balls.  Take advantage of the great time by the pool to have a few beverages and drink a couple beers on the always long walk into the show. To lower your costs and increase your awesomeness, bring in a flask to split with a couple friends. Play rock paper scissors to see who the lucky one is who has to stash the flask in their crotch when they walk in.

4. DON’T- Get too drunk before you get to Coachella. Or at Coachella while we’re at it. Everyone knows

See the guy on the floatie? It could be you if you're not careful.

partying with all your friends by the pool is amazing. What you might not be realizing though, is that it’s only 1 PM, you normally don’t drink for 12 hours in one day and it’s probably 90 degrees out. Have some drinks before the show but avoid taking too many shots or pouring too many uber stiff cocktails. They’ll be the death of you. Nothing worse than being so drunk at Coachella that you’re a total liability, don’t really remember much of the night because you’re too busy stumbling around or you end up back at the condo later that night with no wallet or cell phone (speaking from experience).

5. DO- Bring your cell phone. A fully charged one at that. You’re going to need it to stay in communication with your friends, twit pic a picture of the side of Paul Banks’ head to make your friends jealous and save the numbers of any cute guys or girls that you meet.

Take a vacation from Facebook and Twitter

6. DON’T- Drive two hundred miles to Coachella, spend $1,000 all-in to be there and spend all day dicking around on your phone. Facebook will be there, twitter as well and as fun as angry birds is, put the phone away and enjoy nature, alcohol and the amazing music you’ve been waiting all year to hear.

7. DO- Plan accordingly. From the moment you park your car to the moment you arrive at the stage of the band you wanna see, you’re really talking about 45-60 minutes. I’ve missed one too many bands thinking I can leave my condo 20 minutes before a show starts. Parking is a bitch and there’s gonna be a fat line of cars waiting to get in. If seeing a band is a priority, plan ahead.

8. DON’T- forget the right wardrobe. This is s two-tiered point. The first is weather. It’s going to be sunny so bring sunglasses and it’s going to be hot as hell during the day. BUT! It gets surprisingly chilly at night. Ladies, this point is especially for you because I know you have a tendency to get cold. Showing up in a bikini top and booty shorts is great not only for you but for all the guys ogling you all day but at night, it’s gonna get real cold and it won’t be nearly as cool when you have to buy an XL Duran Duran shirt to cover up and stay warm.

Second, and this is for my fashionably challenged single guys out there, put together a respectable outfit. There are more cute single girls at Coachella than in the entire state of Montana and if you want to improve your chances of making a good impression, leave the baggy cargo shorts and flip flops at home. Instead, try more form fitting shorts with some cool sneakers or loafers. They’re equally as comfortable and a lot more attractive. No one is trying to look at your grimy ass feet after three days of walking around in dirt.

9. DO- The little things. It’s an overwhelming experience to go to Coachella but a little planning on how to attack the day goes a long way. Stay hydrated, eat at least two meals a day, designate a meeting point if people get lost, have a plan for when you’re leaving, try and roll around in pairs. Once the sun goes down at Coachella it gets real dark real fast. If your cell phone is dead and you’re stumbling around drunk with no idea how to meet up with everyone, you’re in deep shit. A couple of small tricks about leaving Coachella:

a. Save a picture in your phone, write yourself a message, do something to remember where the car is. Ten hours and 12 beers later isn’t going to make it any easier to find.

b. Check around your car before you leave. No bigger buzz kill than to drive over your shithead buddy’s coors light bottle he happened to stash under your tire on your way in because he saw a security guard driving by.

c. If you aren’t hell bent on seeing the last few minutes of the final headliner, contemplate leaving early. There are horror stories of people getting stuck in the parking lot trying to leave for two hours. It totally sucks. Leave before the encore and you’ll have had four beers, made late night quesadillas and be asleep for half an hour before your other friends get back to the condo.

10. DON’T- Try too hard. I know, I know, I just gave style tips above but just keep in mind that you’re there to have fun. Not to be the coolest dude there, or rudely bird dog at every chick that walks by or to bump some fifteen year kid because you can or to cut in front of a bunch of people at the bathroom or beer line. Remember, everyone there has had to take off work, save up their money and have had their calendars circled just as long as you so they deserve to have an amazing time as well. Think of it as a modern day Woodstock, except for everything is ridiculously priced, corporate sponsors dictate what you eat, drink and feel and there are more orange county high school kids there than people that really care about the music.

Anyways….Hope you enjoyed the tips. We’ll be documenting our weekend with our handy dandy flip video so check back next week for that and we’re also going to be giving away stuff at the show to twitter fans representing the Kid Dangerous nation.

Peace…and I’m out.

Kid D Big in Australia?

Ya damn right we are. Thanks to our good friends at who distribute for us down under, Kid Dangerous was featured in a magazine shoot “Dawn till Dusk.”  Watch the video here:


Our popular G n R inspired, Welcome to the Jungle tee is crushing it stateside and overseas. Cop it now on our online store:

welcome to the jungle, we got fun and games...


Use the product code DANGER and save 20% on your order, mate.

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